When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. Continue reading
If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager and able to spend.
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For years, Facebook has been the top dog of social networking. Fans could find and “Like” their favorite brands. And brands could easily connect and share content with their fans. But recent changes at Facebook, shifts in consumer behavior, and two new reports from Forrester Research and L2 have many small business owners wondering if it’s time to make the jump to Instagram.
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Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. Continue reading
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them need to focus around building the brand. Continue reading
Green Air Express is a Colombian/American cargo airline, its owners wanted to give it a fresh image, starting with a new logo design.
They wanted a logo related to their business and the meaning of what they are. We mixed up elements like green leafs, boxes, keeping in mind that the logo should be applied in a near future to their own airplanes (tail, fuselage and more). We made sketches until we came up with the right logo for the company.
Following the logo design approval, we created their stationery designs (business cards, envelopes, folders, letterheads), stickers, e-mail templates and more.
The last step is their website, which is being developed at the moment and should be ready by the end of April 2014.
When Hussein contacted us, he had already worked with 4 previous graphic designers that were unable to understand what he had in mind for his product logo, the Tapstrap.
It was easy for us to figure out what he wanted, we sketched and drew something for him and he loved it!
A few weeks later, he called us and asked us to design the TapStrap packaging and a retail display for mass production!
TapStrap is currently the only product of its kind in the world and the sales are outstanding!!
Our client contacted us with an idea, he wanted to develop his concealed weapons school and he needed help with the logo design. Continue reading
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