If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager and able to spend. Continue reading
For years, Facebook has been the top dog of social networking. Fans could find and “Like” their favorite brands. And brands could easily connect and share content with their fans. But recent changes at Facebook, shifts in consumer behavior, and two new reports from Forrester Research and L2 have many small business owners wondering if it’s time to make the jump to Instagram. Continue reading
Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Below are 10 ways that you can optimize your Instagram business account. Continue reading