Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top of the digital marketing agenda, making it more critical than ever that your business is producing high quality content, and the easiest way to do this, is via a business blog. Continue reading
If you’re in the ecommerce business and you don’t have a well-stocked, lively Pinterest page, you’re literally losing sales. Kevin Roose argues in this post on NY Mag that Pinterest is a bigger deal than we imagine for the commercial world. This is because Pinterest is designed to encourage spending in an user base already eager and able to spend.
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For years, Facebook has been the top dog of social networking. Fans could find and “Like” their favorite brands. And brands could easily connect and share content with their fans. But recent changes at Facebook, shifts in consumer behavior, and two new reports from Forrester Research and L2 have many small business owners wondering if it’s time to make the jump to Instagram.
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