Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se.
Author: Admin
Five Ways To Personalize Your Brand (You May Have Overlooked)
Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. Continue reading
Why Branding is Important for Every Marketing Campaign?
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them need to focus around building the brand. Continue reading
Why Google Plus Should Become Part of Your Social Media Package?
Facebook might have more users. Twitter might make more headlines. But in 2014,
Google Plus is likely to be the most important social media tool in your communications arena.
For the unfamiliar or uninitiated, here’s a Google Plus primer:
Similar to Facebook and Twitter, it allows you to create a page to promote your business, product, service or organization
Unlike Facebook and Twitter, Google Plus adds significant juice to your SEO efforts.
The power of Google Plus, in terms of search engine optimization, is that every time you create a new post (or status update or tweet, in Facebook and Twitter parlance), you’re essentially creating a new web page, which is very likely to appear in Google search results.
Last year Google search hosted between 79 and 81 percent of all internet searches in the United States, according to StatCounter.
As if that’s not reason enough to make Google Plus part of your social media package in 2014, the service is also growing by leaps and bounds. It’s only been around since 2011 and already has more than 300 active users each month. It’s no longer the domain of techies and early adopters. Companies large and small are increasingly using it as a means to amplify their communications messages in the increasingly noisy world of social media.
So as you evaluate your social media strategy this year, make sure to make the most of this powerful tool.
Use the communities feature to create groups where your key audiences can connect, share ideas and talk about your business, organization, services or products. Use the hangouts feature to host discussions and demonstrations, share photos and connect directly with key audiences via video chats (which are proving much more popular than the dreadful conference calls everyone is so used to using). And consider integrating it into your homepage, landing pages and secondary pages.
It might not have the cache of Facebook or Twitter (yet), but Google Plus is emerging as a powerful new tool that shouldn’t be ignored.
Giving a +10 year old Air Cargo company a new look.
Green Air Express is a Colombian/American cargo airline, its owners wanted to give it a fresh image, starting with a new logo design.
They wanted a logo related to their business and the meaning of what they are. We mixed up elements like green leafs, boxes, keeping in mind that the logo should be applied in a near future to their own airplanes (tail, fuselage and more). We made sketches until we came up with the right logo for the company.
Following the logo design approval, we created their stationery designs (business cards, envelopes, folders, letterheads), stickers, e-mail templates and more.
The last step is their website, which is being developed at the moment and should be ready by the end of April 2014.
TapStrap Logo and Packaging Design
When Hussein contacted us, he had already worked with 4 previous graphic designers that were unable to understand what he had in mind for his product logo, the Tapstrap.
It was easy for us to figure out what he wanted, we sketched and drew something for him and he loved it!
A few weeks later, he called us and asked us to design the TapStrap packaging and a retail display for mass production!
TapStrap is currently the only product of its kind in the world and the sales are outstanding!!
Building a business from scratch
Our client contacted us with an idea, he wanted to develop his concealed weapons school and he needed help with the logo design. Continue reading
