Takeaways From Mobile Web Behavior
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According to Ian Carrington, Google’s mobile and social advertising sales director, speaking at Mobile Marketing Live back in 2012, more people in the world have access to a smartphone than a toothbrush.
With that in mind, it’s perhaps not very surprising that there’s no shortage of information about how people interact with websites on mobile. From specific usability testing and scrutiny of Google Analytics data to more generalized but larger-scale projects, we can quite easily gain access to statistics that illustrate how users interact with our websites.
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