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19 Sep

The Thumb Zone: Designing For Mobile Users

by TBSCategories: News

If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces.

Have you ever interacted with a mobile website or app that simply didn’t play nice with your thumbs? Perhaps you’ve had to stretch to get to an important menu, or swiping turned into a battle with multiple swiping elements. Mishaps such as these reveal poor consideration of the thumb zone.

The post The Thumb Zone: Designing For Mobile Users appeared first on Smashing Magazine.

Smashing Magazine

06 Jul

Ten Requirements For Making Home Page Carousels Work For End Users (If Needed)

by TBSCategories: News

Are home page carousels actually helpful to users? Or are they simply popular because they are an easy tool for solving internal discussions in large organizations about who gets to put their banner on the home page?

The short answer is that home page carousels can work, but in practice the vast majority of implementations perform poorly with end users.

The post Ten Requirements For Making Home Page Carousels Work For End Users (If Needed) appeared first on Smashing Magazine.

Smashing Magazine

21 Jun

Improving UX For Color-Blind Users

by TBSCategories: News

According to Colour Blind Awareness 4.5% of the population are color-blind. If your audience is mostly male this increases to 8%. Designing for color-blind people can be easily forgotten because most designers aren’t color-blind. In this article I provide 13 tips to improve the experience for color-blind people – something which can often benefit people with normal vision too.

There are many types of color blindness but it comes down to not seeing color clearly, getting colors mixed up, or not being able to differentiate between certain colors.

The post Improving UX For Color-Blind Users appeared first on Smashing Magazine.

Smashing Magazine

20 Jun

A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

by TBSCategories: News

When launching an app, you need to spend a lot of time and resources to attract users. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. But when people finally download an app, they sometimes feel abandoned. You must clearly show users why they need your app.

A Complete Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users. People often abandon apps because of a poorly designed interface or an overall negative experience. Instead of having their problem solved by the app, people get confused trying to wade through a jungle of screens, menus and buttons.

The post A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users appeared first on Smashing Magazine.

Smashing Magazine

13 Jun

How To Roll Out New Features Without Hurting Loyal Users

by TBSCategories: News

“Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the integrity of your application with every new minor release.

The worst thing that can happen to your product is that loyal users, customers who have been using that one little feature consistently over the years, suddenly aren’t able to use it in the same convenient way. The change might empower users more, but the experience becomes less straightforward.

The post How To Roll Out New Features Without Hurting Loyal Users appeared first on Smashing Magazine.

Smashing Magazine

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Tag: Users

The Thumb Zone: Designing For Mobile Users

Ten Requirements For Making Home Page Carousels Work For End Users (If Needed)

Improving UX For Color-Blind Users

A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

How To Roll Out New Features Without Hurting Loyal Users