Tag: Product

A Comprehensive Guide To Product Design

(This is a sponsored article.) What is a product? Until recently, the term was used only in relation to something material and often found in a retail store. Nowadays, it is coming to mean digital products as well. Apps and websites are modern products. When it comes to building great products, design is the most important “feature.” We’ve moved into the stage where product design dominates — it’s what sets companies apart and gives a real edge over competitors.
Articles on Smashing Magazine — For Web Designers And Developers

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Giving Your Product A Soul


   

After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized and less fulfilling unless something changed.

Giving Your Product A Soul

I thought of how bored I’d be if I kept on that path. I needed to build some guiding principles that would help me find my place in design. These principles would help grow and would shape my career in a way that fits me best.

The post Giving Your Product A Soul appeared first on Smashing Magazine.

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A Lean Approach To Product Validation


  

One of the biggest risks of building a product is to build the wrong thing. You’ll pour months (even years) into building it, only to realize that you just can’t make it a success. At Hanno, we see this happening time and time again. That’s why we’ve put together a Lean Validation Playbook.

A Lean Approach To Product Validation

“Lean” in this case means that you’re moving swiftly to figure out what you’re going to build and how you’re going to build it with as few resources as possible. These resources might include time, money and effort. The lean startup methodology is advocated by Eric Reis, who has massively influenced the way we work through his book The Lean Startup.

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Nobody Wants To Use Your Product


  

Every morning, designers wake up to happily work on their products, be they digital or physical, with an inner belief that people will want to use their products and will have a blast doing so. Perhaps that is a slight generalization; however, as designers, we tend to have a natural desire for each project we work on to be the best it can be, to be innovative and, most importantly, to make a difference.

Nobody Wants To Use Your Product

Here is a little revelation. People are not really into using products. Any time spent by a user operating an interface, twisting knobs, pulling levers or tapping buttons is time wasted. Rather, people are more interested in the end result and in obtaining that result in the quickest, least intrusive and most efficient manner possible. And these are two fundamentally different concepts — usage versus results — which, at the very least, differentiate good product design from poor product design or, on a smaller scale, a good feature from a bad one.

The post Nobody Wants To Use Your Product appeared first on Smashing Magazine.

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