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08 Nov

Venture Capital Websites Design: Making a Great First Impression

by TBSCategories: News

Venture capital companies are looking for small existing businesses or start-ups to invest in. If you are looking to have investors in your business, you would surely want the landing page of such a site to make you want to investigate further, so it is extremely important that venture capital sites make a great first impression on startups and founders who are looking for funding.

Most of these sites do just that, and here we have selected some of the best landing pages of venture capital websites.

Stand Out Venture Capital Site Landing Pages

DFJ

DFJ use a slideshow on their landing page, and they have worked with companies such as Tesla, Skype and Tumblr.

Battery Ventures

This company uses a static hero image on their landing page of a vast expanse of sky. They have been financing companies for 33 years in both venture capital and private equity.

Khosla Ventures

If you are attracted by minimalism, you will definitely appreciate this landing page. A slideshow of statements: We believe change depends on unreasonable people / Don’t assume – analyze / Brutal honesty trumps hypocritical politeness / Have courage ignore conventional wisdom / Thrive on technological risk / People matter work on what’s truly important / Aim for revolutionary success but be willing to fail. The whole site is presented in monochrome with little touches of purple here and there.

ff Venture Capital

This is a relatively small company who support founders at the seed- and early-stages of company formation and growth. Their landing page is presented as a static black and white image of balloons floating over the sea – another example of an expansive image. They use a hamburger menu icon, although they obviously place great importance on their About Us and News sections as they are available directly from the landing page.

Foundation Capital

This site uses a set of items in a slideshow with a background of images with a graduated blue to green transparency over each. The items (at the time of writing) are: We’ve built a firm that we wanted as founders / Still paying of student loans? Start-ups are trying to solve the millennial debt crisis / To unlock the Decade of the CMO, it’s necessary to understand the digital video revolution / Reflections on a historic few months for online video / Skycure protects enterprises from mobile security threats.

Genesis Partners

Genesis Partners have a fantastic statement on their landing page – presented in a very minimal style, with stand-out orange for the background of the navigation bar, their ‘It’s all about the people’ understated statement is in large, pale gray lettering.

Lux Capital

Lux Capital use a simple red and black color scheme, but the eye-catching detail on their landing page is the video playing behind the X at the right side of the screen. You can choose to view this video full screen by clicking the Play button.

Hoxton Ventures

Personally, I am attracted by the assumption of this company that ‘You’ve found us, so you probably already know what we do.’ The static image of vintage lightbulbs with white text helps to fuel the inquiring mind to want to explore the site further.

Maveron

Maveron use an accordion style menu on the left side of the screen, with a slideshow showcasing some of their investments.

Frontier Tech Ventures

This company specializes in investing in technology start-ups. The landing page is very minimal, showing a static image with a heavy white transparency, with the only color on the page being bright red. If you are attracted by this landing page and would like to know more, you will have to scroll down the page to find their links.

Scale Venture Partners

This company presents its website in a minimal style, but this time the predominant color is black. A series of short video clips make up the slideshow using a black transparency. The Portfolio and Team icons are pretty nifty white outline designs.

Social Capital

Did someone mention minimalism? There is not much to say about how minimal Social Capital have made their landing page – see for yourself!

Spark Capital

Spark Capital use a slideshow of fullscreen images portraying some of the people and businesses they have invested in. Their name appears over each image in huge semi-transparent white text. This effect does not work on all the images, and a black transparency could have made things more readable in places – however, after watching through the slideshow, there is some sort of character about the text not always being clear.

First Round Capital

Another minimal site presented in mainly black and white with splashes of color in places. This gives the impression of being a no-nonsense company, everything about it is heavy and solid – no messing about here!

Polaris Partners

Polaris Partners use a split screen slideshow with testimonials on the right and the company’s tagline remains static on the left.

Canaan Partners

This site has an intriguing tagline: We don’t give our money to just anyone. (Okay, sometimes we do) – which could be enough to make you investigate the site further.

Sequoia

This site has a very professional looking landing page, with the tagline We help the daring build legendary companies. Anyone looking for investors can expect a professional attitude if they apply to and are accepted by this company.

Morgen Thaler

Morgen Thaler has a very different presentation on their landing pages to all other venture capital sites. The accordion-style menu sits beside a slideshow of images of people – possibly the Morgen Thaler team, or maybe happy partners.

DAG Ventures

DAG Ventures use a halftone image of the Golden Gate Bridge on their landing page, with a short bio about their company in a couple of shades of gray. A tiny touch of orange is the only other color on the page.

Index Ventures

Here, you land on the company’s blog with their recent articles scrolling through the slideshow. This is a very unusual approach for a venture capital site, and quite refreshingly different.

Conclusion

If you were looking for a company to invest in a start-up or young business, would the landing page of their site make a difference to you? Have you ever designed a site for a venture capital company? What do you think are the most important things that should be included on the landing page of such a site? Please share your thoughts with us in the comments below.

Onextrapixel – Web Design and Development Online Magazine

20 Oct

Icons As Part Of A Great User Experience

by TBSCategories: News

Icons are an essential part of many user interfaces, visually expressing objects, actions and ideas. When done correctly, they communicate the core idea and intent of a product or action, and they bring a lot of nice benefits to user interfaces, such as saving screen real estate and enhancing aesthetic appeal. Last but not least, most apps and websites have icons. It’s a design pattern that is familiar to users.

Despite these advantages, icons can cause usability problems when designers hide functionality behind icons that are hard to recognize. An icon’s first job is to guide users to where they need to go, and in this article we’ll see what it takes to make that possible. If you want to take a go at creating your own icons, you can download and test Adobe’s Experience Design CC for free and get started right away.

The post Icons As Part Of A Great User Experience appeared first on Smashing Magazine.

Smashing Magazine

18 May

Why Great Products Need Great Collaboration

by TBSCategories: News

Development and design working together makes better products for our users. Design and usability decisions have a big impact on the developers who implement them, and, ultimately, on the experience of users. For these decisions to be successful and provide users with the best experience, communication between designers and developers is vital.

Collaboration Between Development And Design Makes Better Products

When developers are expected to work in a corner until needed, that isolation from the design process prevents them from crafting the end product just as much as the designers themselves. The person who ultimately pays is the user.

The post Why Great Products Need Great Collaboration appeared first on Smashing Magazine.

Smashing Magazine

09 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

What is even worse, many choose to neglect the fact conversion rates are absolutely dependent on quality design. How otherwise can you get to the next level with your customers? How can vendors make users like their products?

Great design is always related to emotions-great designers know this quite well!

Emotions are the essence of strong brand identity. Successful businesses rely significantly on the way people perceive them. They always look for the ultimate visual experience which can capture even the smallest feeling related to their brand.

Take banks as an example-they tend to capture trust, optimism and friendliness. Sports, on the other hand, make use of thrill and excitement and they work with our own preferences. There are many other examples that can clarify the importance of emotions.

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

For as long as you analyze it, emotions have a decisive impact on your brand’s identity. Even the best among web and logo designs accomplished their purpose capturing specific emotions. This is the way the work-sport sites will make you feel exited and determined, while medical ones will help you feel protected, positive, and healthy. These designs send positive vibes to their audiences.

We are humans and we tend to connect our visual experiences with particular effects of previous experiences stuck on our mind. Remember Frank Chimero’s most famous quote? People will only ignore the design that had ignored them! Emotionless designs will not attract attention, so why not trying?

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

The market will reveal which are the driving emotional forces of your target groups (their wishes, needs, positive experiences or negative frustrations such as fear). It is up to you to decide how to present your product to attract the positive ones. However, we advise you to test the target audience before presenting anything.

You and only you can make stuff really personal. You can search for inspiration in yourself. You can determine what you would want as a customer and you can try to establish the right connection with your clients. At the end of the day, we all want the same qualities in a particular product.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

Start from scratch. Think properly and understand the purpose of the company you’re working for. Get to know their target audience and make a research. For instance, if the audience is kids, give them an interesting and colorful experience. Avoid philosophy and modernism-kids simply like what they like. They need to rely on you and their words can hardly get to them.

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotional web design may look like a confusing conception, but the truth is that it’s very simple. It’s all about becoming friends with your clients and to turn your web design into a welcoming home.

Emotional relationships can be created in many ways. Companies seem to be very creative in this aspect-they develop recognizable signs (mascots, logos) and they ‘renovate’ their sites to make them look more personal. Some of them even introduce their work verbally, through creative emails telling engaging stories with a friendly tone.

The fist idea is to make people feel like they know you forever. Once they start feeling comfortable with your website’s ideas, they will sign up for emails and they will make purchases. In order to arrive to this point, you have to turn them into your friends and to inspire some life into seemingly soulless items.

Emotions are not always pretty

True story! Emotions can turn ordinary visitors into loyal customers with a single experience. This was not always true-there was a time when efficiency and functionality were so rare, that no one would trade them for emotions.

The first emotional experience matters because it is our longest-lasting memory. Sometimes, design is so emotionally profound that it makes people think there is an actual person on the other end of the line.

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

You’re only looking for positive emotions such as: Happiness, Pleasure, Pleasant surprises, Attention, Optimism (interesting messages and down-to-earth promises),
Particularity (what you offer is targeted to a specific group, and no other groups shall have access to it.

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

Lack of emotion is an often-met reason for design failure. Yes, it happened even to the most sophisticated designs-they failed to respond their customers’ emotional requests. Leave the technical, business and trade side to the sub consciousness and become a craftsman-your own emotions will be your tool and your guide.

There are many reasons to stand in favor of emotional design. First of all, creativity can always help us create attractive products. Emotions can also find the solution of our problems, if transformed into nicer feelings of happiness and hope.

This shows the tight connection between visual design and human cognitive processing. The connection has three levels: A visceral level (what we see and how we perceive that); a behavioral level (can this be used); and reflective level (are we satisfied, is it a positive experience and how will we remember it). A good designer should also take care of hopes, expectations and needs in order to estimate how to maximize the positive impact of his design.

Never confuse design with style. They have nothing to do with each other. Quality designing is not prescribed shaping or filling. It is about placing the right thing at the right spot in the right time. We could even call it ‘the renaissance approach for combining technology with cognition, needs and beauty’ and the ‘ultimate tool for providing things you didn’t know you needed’. It is simply perfect.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

09 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

08 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

08 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

07 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

07 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

07 Mar

Creating Great Websites By Designing For Emotion

by TBSCategories: News

Let’s face it-design is the first thing users notice when they open a website. All of the following interaction will depend on that first impression.

This is exactly why designers try so hard to make outstanding designs that can get to their users’ hearts. Every website/logo design both printed and digital aims to touch a human emotion.

It is easy to neglect this fact-today’s interaction pays too much attention to conversion and SEO and not so much on design.

Great design is always related to emotions-great designers know this quite well!

Emotions are the bridge between businesses and their customers. They are the ultimate conveyors that can touch our hearts.

Designing for Emotion

How to inspire an emotion?

Sounds spiritual, but you can touch people’s hearts in many different ways. Let us give you an example.

If your company has strong values and emotional qualities it wants to make them very obvious, there are a few steps to take.

These guidelines are effective only if applied combined. They need to be considered carefully because if one of them is missing, there is a chance you’d end up looking like a manipulator.

Bringing emotions in web design

As a designer, you’re standing right on the middle between the business idea and the audience’s feelings. It is up to you to establish a balance and to satisfy both sides.

Steps for creating emotions

Emotions are not always pretty

Emotions reveal the full potential of modern web design. Let’s take a look on how outstanding websites are designing for emotion and pull some ‘emotional guidelines’ out:

Most important elements of emotional design

People like feeling united on uncommon matters) and also trust (people like strong presence and reliability).

Ending thoughts

While trying to make the perfect emotional design, we leave technicalities aside. We are no longer artists-we are friends and humans, who understand basic needs and like to socialize.

How can you ensure you’re ‘going emotional’ at the essential stages of the design process?

Read about emotional design and emotional intelligence. Adjust your working methods to the provided guidelines, and ‘add’ a bit of yourself in your own masterpiece. It is not so difficult!

Onextrapixel – Web Design and Development Online Magazine

Newer posts

Older posts

Tag: Great

Stand Out Venture Capital Site Landing Pages

DFJ

Battery Ventures

Khosla Ventures

ff Venture Capital

Foundation Capital

Genesis Partners

Lux Capital

Hoxton Ventures

Maveron

Frontier Tech Ventures

Scale Venture Partners

Social Capital

Spark Capital

First Round Capital

Polaris Partners

Canaan Partners

Sequoia

Morgen Thaler

DAG Ventures

Index Ventures

Conclusion

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts

Designing for Emotion

How to inspire an emotion?

Bringing emotions in web design

Steps for creating emotions

Emotions are not always pretty

Most important elements of emotional design

Ending thoughts