As any owner of a website whose task is to sell goods to people, I’m always in search of tools that will make my e-store a better place for both constant and casual users. And it is not only a matter of withstanding the tough competition that I suppose everyone in the World of e-commerce…
The post Make Your Customers Super Happy with UserEngage appeared first on Onextrapixel – Web Design and Development Online Magazine.
As any owner of a website whose task is to sell goods to people, I’m always in search of tools that will make my e-store a better place for both constant and casual users.
And it is not only a matter of withstanding the tough competition that I suppose everyone in the World of e-commerce is facing these days; it is a matter of making my online audience happier and satisfied by providing them with a place where they not only are able to please themselves by buying some amazing products but also relax and enjoy their pastime while surfing through all sorts of goods that are in stock.
In today’s reality, everything comes down to taking user experience far and beyond and making it more personal and less artificial. It is a rule of thumb: happy clients always buy more than those that are disappointed: the latter as a rule try to get away from this local “agora” as soon as possible and stay out of it no matter what.
As the saying goes, make your customers happy and they will certainly return and bring you their friends and colleagues. Sounds like an easy task to do; though as is always a case, it is not. When it comes to faceless Internet, the main problem always lies in the absence of the real interaction with your potential customers.
In the store you can easily predict the next move of the customer: you can compensate some oversights or inadvertencies with your broad smile and a bonus card; push the client by offering him/her a cup of coffee and a “family” discount or just provide them with great personal service that will always win the people.
On the Internet you are deprived of this exclusive and absolutely vital privilege of observing your users and instantly reacting to his/her behavior. Or not?
For a long time, it was quite like that. We almost blindly sell goods relying only on the quality of our products, eye-pleasing interface and such perks as quick or free shipping.
Today the situation has changed dramatically. Under any bright customer’s smile lies in-depth and systematic analysis of the situation and marketing tricks played on time.
We have finally got tools for tracking and monitoring our audience in the virtual world. As I have earlier said I’m always in pursuit of some useful and beneficial tools, and today I want to share with you one of my precious findings – that is “UserEngage”.
The team behind this spectacular online service definitely knows its stuff. With such a keen and bold slogan, which indicates that happy customers are a top priority here, they are certainly on the route of achieving great results without all the hustle and bustle that is inherent to complex and intricate platforms. Without much talking and delays, they get straight to the point, hitting the bullseye.
The platform embraces only the vital aspects of the successful marketing automation offering an elegant way of conducting different campaigns, collecting data, or even chatting with the targeted audience. It is an ideal partner if you are an owner of WordPress+Woocommerce, Magento, Shopify, Drupal e-commerce, PrestaShop, OpenCart and other popular and not-so-popular frameworks.
If CMS is not your case, then it can be easily integrated into any website by means of a ready-made script: there is a comprehensive step-by-step guide that enables you to do it yourself.
Another great thing is that it also works with other team collaboration tools. For example, you do not need to abandon Slack or FullContact, UserEngage is quite friendly with both of them. Also, if you use Mailchimp for organizing and managing your email lists as I do, you can quickly import data from your account and get a huge head start.
First things first. As a small retailer, I need tools for better understanding my visitors. I require such crucial information as what products do my users view, what pages do they revisit and what actions do they take, etc. These factors lie at the heart of my strategy.
UserEngage gives me a handy interface to analyze these determinants, gathering everything under the same roof. Being based on a drag-and-drop technique my workplace looks like a simple playground where I just add or delete modules like triggers, conditions, and actions that are designed to generate leads, onboard customers or automate engagement processes.
You can create Facebook campaigns for your followers; send SMS after registration, etc. just “with a wave of the hand”.
Another key point of my strategy is getting the most out of email marketing. With UserEngage creating personalized campaigns is easy peasy. Its module recognizes all the clients and allows me to work with my subscription list that was carefully built with the help of MailChimp.
So I do not waste my time in moving everyone to one place and logging users to chat. I just get straight down to business, using everything I already have and saving my time and resources.
As for other functionality, one of the benefits is a way of building and adding dynamic forms. There is a whole slew of predefined forms that can be quickly edited, customized and adjusted to targeted users.
You can manipulate with different fields and even set the language for a specific group of users. Show forms only to those who need them: for example, display a welcoming modal window to newcomers or demonstrate a modal window with a special discount for returning visitors.
This tiny yet powerful option enhances the user experience of your e-shop by saving visitors from unnecessary and irrelevant pop-ups and preventing the interface from feeling cluttered.
Last but not least, the thing that plays a fundamental role in achieving success is of course – analysis. My campaign and strategy can be outstanding, well-thought-out and polished; nevertheless, it should be scrupulously observed and examined in order to identify the gaps that may occur.
The sky is the limit; and analytics tools provided by UserEngage assist me in shooting for the stars. With an advanced filtering and all my clients at hand, I quickly target users based on their behavior. Browsing through each profile I have an opportunity to gather data on every person: familiarizing myself with his or her page views, events, location, social media accounts and more.
All these allow me to improve my strategy and, as a result, achieve the required level of the individual approach that helps to transform my retail website into a comfortable and enjoyable place as well as make my clients happier.
As an owner of a small e-shop, my strategy may look not as impressive and overwhelming as others – it just bets on a constant analysis of my clients, improvement of the personal user experience and making my customers happy, but it works for me.
Together with an ecommerce platform that does all the heavy lifting concerning the display of products, processing orders, taking payments, etc, UserEngage is a solid rock to build my shop online and move forward on my path to success.
I have used UserEngage on one of our eCommerce sites and am writing this from personal user experience. Feel free to share with me your thoughts if you are using UserEngage too or if not why not, give it a free trial now!
The post Make Your Customers Super Happy with UserEngage appeared first on Onextrapixel – Web Design and Development Online Magazine.
As any owner of a website whose task is to sell goods to people, I’m always in search of tools that will make my e-store a better place for both constant and casual users.
And it is not only a matter of withstanding the tough competition that I suppose everyone in the World of e-commerce is facing these days; it is a matter of making my online audience happier and satisfied by providing them with a place where they not only are able to please themselves by buying some amazing products but also relax and enjoy their pastime while surfing through all sorts of goods that are in stock.
In today’s reality, everything comes down to taking user experience far and beyond and making it more personal and less artificial. It is a rule of thumb: happy clients always buy more than those that are disappointed: the latter as a rule try to get away from this local “agora” as soon as possible and stay out of it no matter what.
As the saying goes, make your customers happy and they will certainly return and bring you their friends and colleagues. Sounds like an easy task to do; though as is always a case, it is not. When it comes to faceless Internet, the main problem always lies in the absence of the real interaction with your potential customers.
In the store you can easily predict the next move of the customer: you can compensate some oversights or inadvertencies with your broad smile and a bonus card; push the client by offering him/her a cup of coffee and a “family” discount or just provide them with great personal service that will always win the people.
On the Internet you are deprived of this exclusive and absolutely vital privilege of observing your users and instantly reacting to his/her behavior. Or not?
For a long time, it was quite like that. We almost blindly sell goods relying only on the quality of our products, eye-pleasing interface and such perks as quick or free shipping.
Today the situation has changed dramatically. Under any bright customer’s smile lies in-depth and systematic analysis of the situation and marketing tricks played on time.
We have finally got tools for tracking and monitoring our audience in the virtual world. As I have earlier said I’m always in pursuit of some useful and beneficial tools, and today I want to share with you one of my precious findings – that is “UserEngage”.
The team behind this spectacular online service definitely knows its stuff. With such a keen and bold slogan, which indicates that happy customers are a top priority here, they are certainly on the route of achieving great results without all the hustle and bustle that is inherent to complex and intricate platforms. Without much talking and delays, they get straight to the point, hitting the bullseye.
The platform embraces only the vital aspects of the successful marketing automation offering an elegant way of conducting different campaigns, collecting data, or even chatting with the targeted audience. It is an ideal partner if you are an owner of WordPress+Woocommerce, Magento, Shopify, Drupal e-commerce, PrestaShop, OpenCart and other popular and not-so-popular frameworks.
If CMS is not your case, then it can be easily integrated into any website by means of a ready-made script: there is a comprehensive step-by-step guide that enables you to do it yourself.
Another great thing is that it also works with other team collaboration tools. For example, you do not need to abandon Slack or FullContact, UserEngage is quite friendly with both of them. Also, if you use Mailchimp for organizing and managing your email lists as I do, you can quickly import data from your account and get a huge head start.
First things first. As a small retailer, I need tools for better understanding my visitors. I require such crucial information as what products do my users view, what pages do they revisit and what actions do they take, etc. These factors lie at the heart of my strategy.
UserEngage gives me a handy interface to analyze these determinants, gathering everything under the same roof. Being based on a drag-and-drop technique my workplace looks like a simple playground where I just add or delete modules like triggers, conditions, and actions that are designed to generate leads, onboard customers or automate engagement processes.
You can create Facebook campaigns for your followers; send SMS after registration, etc. just “with a wave of the hand”.
Another key point of my strategy is getting the most out of email marketing. With UserEngage creating personalized campaigns is easy peasy. Its module recognizes all the clients and allows me to work with my subscription list that was carefully built with the help of MailChimp.
So I do not waste my time in moving everyone to one place and logging users to chat. I just get straight down to business, using everything I already have and saving my time and resources.
As for other functionality, one of the benefits is a way of building and adding dynamic forms. There is a whole slew of predefined forms that can be quickly edited, customized and adjusted to targeted users.
You can manipulate with different fields and even set the language for a specific group of users. Show forms only to those who need them: for example, display a welcoming modal window to newcomers or demonstrate a modal window with a special discount for returning visitors.
This tiny yet powerful option enhances the user experience of your e-shop by saving visitors from unnecessary and irrelevant pop-ups and preventing the interface from feeling cluttered.
Last but not least, the thing that plays a fundamental role in achieving success is of course – analysis. My campaign and strategy can be outstanding, well-thought-out and polished; nevertheless, it should be scrupulously observed and examined in order to identify the gaps that may occur.
The sky is the limit; and analytics tools provided by UserEngage assist me in shooting for the stars. With an advanced filtering and all my clients at hand, I quickly target users based on their behavior. Browsing through each profile I have an opportunity to gather data on every person: familiarizing myself with his or her page views, events, location, social media accounts and more.
All these allow me to improve my strategy and, as a result, achieve the required level of the individual approach that helps to transform my retail website into a comfortable and enjoyable place as well as make my clients happier.
As an owner of a small e-shop, my strategy may look not as impressive and overwhelming as others – it just bets on a constant analysis of my clients, improvement of the personal user experience and making my customers happy, but it works for me.
Together with an ecommerce platform that does all the heavy lifting concerning the display of products, processing orders, taking payments, etc, UserEngage is a solid rock to build my shop online and move forward on my path to success.
I have used UserEngage on one of our eCommerce sites and am writing this from personal user experience. Feel free to share with me your thoughts if you are using UserEngage too or if not why not, give it a free trial now!
Running a successful business is not only about selling things by all means. Sometimes it goes beyond the deals and sales and makes you give greater significance to customer satisfaction. Establishing strong connections with your customers and providing the best services to have them back again is the ultimate way to grow your business.
Customer-focused business is the most effective marketing strategy to go with, and is more likely to bring fast and long lasting results.
Serving your customers online is even a more difficult job. Satisfactory customer experience never comes easy and you’ll have to truly work hard for that. First and foremost, you should give a careful thought to your website, as it’s the interaction point between your business and your customers.
That’s why building a functional, easy to use and get around website is the best way to better serve your customers. Fortunately, there is a great deal of WordPress plugins out there that provide essential functionality for a better customer experience. Below, you can find some of them that have been personally used and are proven to work.
It’s one of your most important responsibilities to make your customers be able to find your business. If your website is still missing out an interactive map, then it’s high time to obtain one. I would recommend checking out Google Maps WD, a feature-packed and intuitive WordPress Google Maps plugin for adding maps to your website.
The created maps are responsive, extremely user-friendly and customizable. They support all the essential Google Maps features and overlays with some additional options here and there.
Google Maps WD comes with four Google maps types (roadmap, satellite, hybrid and terrain) and controls to choose from. You can add unlimited number of markers to the maps with customized icon options.
The built in marker editor lets you create custom marker icons with preferred coloring and images. The plugin supports various overlays such as polygons, polylines, circles and rectangles to highlight specific locations of interest.
You can also add bicycle, transit and traffic layers to the maps to provide more information about traffic network conditions and bicycle paths for specific areas.
The store locator feature is another great way to highlight multiple store locations within a particular area. The plugin comes with 7 customizable map themes, where you can give various skins to the maps and adjust almost every setting for directions, store locator, marker listing, etc.
You can dramatically boost customer satisfaction on your website by responding to their needs and requests in a timely manner. Contact forms are probably the best and easiest way to get in touch with your customers and provide the requested information. Form Maker plugin is the most feature-packed and easy to use WordPress form builder which lets you create contacting, application, questionnaire, survey forms.
The plugin has tons of available fields to add to the forms and enables you to create simple and multi-part forms for just any purpose. It comes with 37 editable themes to give the forms the design that would best match your website. With custom CSS support you can add additional styling features to the forms as well.
Generating forms becomes easier with the pre-built list of forms that are intended for different purposes, which you can edit and use for your own needs. There are three types of Captcha protection available to provide maximum safety with the form submissions. It’s easy to manage the submissions section, as it is searchable and has a number of adjustment and data sorting options.
This is a must-have customer relationship management plugin that your business website needs to obtain from the very head start.
Live chats are another great way to instantly respond to your customers needs. In comparison with contact forms they require human resources to be there to respond, but if you can afford multiple employees for the live chat support that’s a great option to go with. Zopim Live Chat plugin goes beyond the common live chat and lets you reach out to every visitor of your website.
It’s one of the most popular live chat plugins enabling you to address the needs of your customers in real time and with ease. It enables you to add responsive and mobile-friendly chat widgets to your website and lets you manage multiple conversations through its user-friendly dashboard.
You can use the triggers to effectively reach every visitor on your website when they are about to leave or when they need help. The plugin also provides some stats on visitor flow, user behavior and usage behavior with the built-in analytics. The chat widgets are highly customizable to best fit your website and your needs.
All of us tend to trust customer reviews left for products, and we don’t even want take further actions without knowing what other people experienced using it. WP Reviews is a lightweight and easy to use WordPress plugin that lets you create product, service and content reviews for your website.
You can create product reviews using star, percentage, and point rating options. You can choose which fields in the reviews are required to fill in and also add custom fields if you need any. It includes a tabbed widget to display recent review and ratings to your visitors.
The plugin is easy to configure and comes with tons of color and design customization options and different locations to place the reviews.
Each business and website needs its own tools and ways to provide the best service and experience to their customers. While it’s up to the business owner to figure out which tools and functionalities will be a better way for serving their customers, these WordPress plugins can also come to help at some point.
Feel free to take your pick from the list and suggest other plugins that are also worth mentioning in the list.
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