Designing For A Browserless Web
What happens when we take the web browser out of web browsing? Google’s new “Add to Homescreen” feature delivers fast, focused web experiences that are indistinguishable from those of a native app. What can designers learn from the successes of early adopters such as Twitter, and how can we leverage app-like design patterns to tackle this brand new set of user experience challenges? The “Add to Homescreen” installation process, as shown on Google Chrome Developer’s mobile website (Image source) (Large preview) We’ve seen debates on the topic of native versus web experiences.
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